Thanks to social networks, you enable your audience to feel involved in your brand. Working here with your audience, you can improve your service by increasing the level of trust among consumers.
But, before "going" in the social. network, you need to determine for yourself whether you and your business need it. Do they say in the social. networks about products similar to yours? Is there a social. networks your target audience and what is its volume?
And one more, the most decisive factor: do you have something to tell your audience on the network about?
Now let's talk about where to go (which social networks should you choose when promoting your projects on the Internet).
When choosing sites on which you will be engaged in your promotion, it should be noted that you do not need to "go" immediately to all existing media.
Each of us has always been a participant in social interactions, to a greater or lesser extent, and now has become a user of one or another social network.
Be it YouTube, Twitter, TikTok, Facebook, Instagram, Spotify, Soundcloud or Telegram, which, like any other messenger, as a means of communication has long become a social network too.
Sooner or later, we can begin to think, but should I try to start forming my personal brand, in the form of myself.
We can do this on our personal page, create our own public person’s page (under our name or alias) or start promoting our type of activity in the form of a page of our product or service (cooking, music, plants, clothing design, home, useful things, etc.)
And then the SMM comes to our aid.
Starting with feedback (likes, comments, reposts, etc.) from our loved ones and friends, we can develop this expansion of information about ourselves, involving an increasing number of strangers to us.
The best way to write posts, shoot videos, conduct live streams will be discussed a little later, however there are many ready-made recipes about this on the network.
It's time to develop yourself as a brand of love transfer.
In 2020, a strategy for promoting social media marketing will be much more important than ever before. The reason for this is a change in the decision-making process by consumers (especially adults) when shopping online. More and more people are making purchase decisions based on the recommendations of their friends on social networks. Social networking algorithms are also constantly changing. Thus, it becomes important to know which advertising or social events work and which do not.