SMM means social media marketing or the promotion of goods and services through digital media. Learn how to run an advertising campaign and increase traffic to your site.
SMM helps the company receive direct reviews from customers (and potential customers), while at the same time making the company more representative. The interactive parts of social networks give customers the opportunity to ask questions or make complaints and feel like they are being heard.
Cheap. SMM is cheap compared to other types of marketing, such as pay per click. To succeed with SMM, you need to be active in social networks - regularly create new groups, make friends, chat, write comments. All you need is a lot of time and creativity.
It has a viral effect. People always share useful, interesting and interesting information with their friends on social networks. It often goes beyond the boundaries of one network and its participants. It helps your target audience grow.
Increases brand awareness. Social media marketing is another way to increase your brand awareness. Why should you skip this?
Provides feedback. Customer reviews and communication with the audience are an integral part of any marketing. It is impossible to increase sales without communicating with your customers. This is easy to do on social networks - reviews, comments, reviews. People appreciate when companies take the time to answer all their questions.
Increases website traffic. When people are not sure whether to buy a product or not, they are always looking for a page on social networks, because there is more chance of finding feedback, chatting with the owners, or even with other people who bought it. Then they will go to your site.
Active promotion means adding links (applications) that lead from the site content to social networks (similar to the "Share" buttons in RSS and social networks).
Social networks that can be used as an SMM tool:
What only companies receive is the opportunity to launch a paid advertising campaign to reach a wider audience, thereby increasing traffic to the site or the target web page.